Shaping the Middle East's luxury real estate market since 1982, DAMAC, landed with the iconic residential towers in Dubai, SAFA ONE & SAFA TWO. Their last presence was a few months back with the pre-launch of the ‘SAFA ONE’ campaign. First, visuals on the digital screens are used to showcase a glimpse of the new SAFA TWO; displayed on the billboard are de GRISOGONO's distinctive designs with a red motif that combines flexible dynamism and futuristic flair. The second visuals on the hoarding boards show both Safa One and Safa Two displayed next to each other; each has a partitioned-looking background incorporating several shots of its twin tower, while Safa Two is a sequel to the spectacular Safa One, showcasing both interiors and exteriors of the luxury apartment featuring the one-of-a-kind Sapphira infinity pool and an inside of how sleek looking it is from the inside as well. The campaign emerged in the first week of October as digital screens and hoarding boards.
