The Egyptian market has just got introduced to a new product by Comfort, the fabric softener brand of Unilever, and the consumers appear to adore it. The "Ultimate Care" Comfort product satisfies all home care product fanatics and housewives.

Their ads visuals featured before and after imagery to demonstrate the impact of Comfort Ultra-Concentrated Fabric Conditioner, which provides complete clothes protection. That is because it contains the ground-breaking PRO-FIBRE technology that penetrates deep down between the fibers of your clothes and helps protect them from damage caused by washing.

The brilliant brand behind the ingenious product also approached it from various perspectives. They are committed to making the planet a better place by giving your clothes an extended lifespan; that is because the world is changing, and so is fashion. But the multinational brand also takes really good care of its environmental impact, which is why its products have had a 64% fall in emissions since 2015. That is why Environmentalists or sustainability fans will fall in love with Comfort Ultimate Care Ultra-Concentrated Fabric Conditioner.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

Campaign Credits

Industry: Cleaning Products

Brand: Comfort

Advertiser: Unilever

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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