Amazon Prime UAE’s New “One Membership, Many Savings” Campaign Strikes on UAE’s OOH Platforms

Amazon.ae is back on Dubai’s billboards, following their prior appearance, with a new awareness campaign encouraging UAE’s audience to apply for their Amazon Prime membership now for free. 

The multinational E-Commerce platform grants UAE’s audience the chance to save more with Amazon Prime’s unlimited benefits. From free international shipping to free access to movies and television shows, all is now accessible through a free 30-trial membership with Amazon Prime. The One Membership, Many Savings campaign encourages the audience to enjoy fast, free delivery, great entertainment, exclusive access to deals, and many more outstanding benefits. The campaign ad spaces spotlight these unmissable benefits provided by Amazon Prime, alongside visuals for each gain, a tablet hosting the Lord of the Rings poster indicating the free offering of movies and tv shows, in addition, a whooshing shipping box is present, reflecting how members will gain FREE same delivery on their orders. Other ad spaces note that the campaign slogan, upon a blue background with orange accents, which are the brand’s identity colors, will doodles of percentage signs spread all around the ad spaces indicating the unmissable deals. The ads are extremely attractive and eye-catching, enticing the audience to such unique offerings while spotlighting the Amazon Prime logo, along with the phrase “Try Free Now.” 

The campaign struck UAE’sbillboards in the first week of October with hoardings, mega-coms, lampposts, uni-poles, and digital screens.