The sanitizer made with premium ingredients to match everyone’s everyday needs, ‘Hand & Hand' is out for its first outdoor campaign promoting its sanitizer that surpasses your average cleanliness products. Three mediums were deployed in the OOH campaign; the first digital screens focused on the OG hand sanitizer spray, being the best of both worlds for being both a bacteria warrior and a full-on moisture powerhouse. Along with the slogan “The sanitizer your hands deserve.” The second medium used was the uni-pole featuring only the Hand & Hand logo along with the same slogan as well. As for the wall-wrapping, it features all products Hand & Hand offers on their website, such as their sanitizer cream, sanitizer gel eucalyptus, lemongrass with pump, orange gel with pump, patchouli with pump, original travel size with the bottle, the original spray with cap all displayed in an aesthetically pleasing way. White was used to identify Hand & Hand as a brand, so the color took place in the background of the visuals as well. “Use your hands a favor” was used as a slogan while putting their Instagram handle and website too. The campaign popped in the first week of October as digital screens, uni-pole, and wall-wrapping.
