Pure Gold Real Estate is a developer with the vision to become the most reputed private developer. The real estate developer aims to deliver quality, boutique, contemporary real estate at value-for-money price points, encouraging both end users and investors. Today is Pure Gold Real Estate’s first appearance in the OOH spaces on the streets of Dubai. The real estate developer launched the OOH campaign with the marketing objective to raise for their first residential project in the United Arab Emirates, Upper House. A residential tower of stylish 1 bedroom and 1 bedroom + study apartments, designed to fulfill every comfort of modern living. For the first OOH campaign, Pure Gold Real Estate advertises the residential tower and the apartments offered to potential residential property buyers. To clarify the benefits available, the real estate developer uses displays that at Upper House buyer will receive a; “1 Stylish Bedroom In Al Furjan”. By identifying the number of bedrooms per apartment and the location of Upper Tower, Pure Gold Real Estate advertises that the apartments “Start at Only AED 649,000”. With the real estate developer displaying images of the project, the apartments’ features, and the average pricing for residential space, some OOH viewers may be interested to contact Pure Gold Real Estate. Pure Gold Real Estate uses both uni-pole and hoarding to advertise Upper House. With the first campaign being an Awareness Campaign for Pure Gold Real Estate’s Residential Tower project; Upper House, will the next OOH campaign be a Branding Campaign for the recently established real estate developer?
