GIG Egypt is a firm that serves the insurance sector. They offer individuals, companies, and their Business Partners high-quality insurance products and services. Through innovative insurance solutions, the insurance company aims to fulfill the constantly evolving demands of its clients and go above and beyond their expectations. The established brand was founded in 2006 and has begun offering its insurance services since then. Since the firm is this established in the industry, having 16 years of experience, it is no surprise that they are pioneers in Egypt to enjoy double ratings with the highest rating in Egypt for an insurance company. The blue color was the insurance company’s choice for its OOH campaign, and the reason behind this choice is that blue in advertising is an indicator of safety and trust. Which is pretty convenient for Gig Egypt’s line of business. The campaign's message was “future cannot be predicted, but it can be protected,” which is a very logical message that speaks directly to the audience's subconscious and, therefore, can convert a standard pedestrian into a sale only by speaking logic and avoiding unrealistic objectives. GIG Egypt also takes an interesting approach to insurance services in Egypt; as they follow the Takaful insurance system, they introduce the finest sharia-compliant insurance products to the Egyptian market, ensuring peace of mind for their customers from the daily risks that threaten the future of their families. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
