Since its early origins, UC Developments has been challenging the conventional boundaries of space through an innovative vision of integrated distinction that re-imagines contemporary lifestyles through landmark, mixed-use real estate developments that enrich communities’ daily life. September 2022 was the real estate developer’s last appearance in the streets of Greater Cairo using OOH. The marketing objective of UC Development’s last OOH campaign was an Awareness Campaign that advertises a real estate project that portrays; “a sense of genuineness, sense of realism, and a sense of U.” Silhouettes Of U.In the campaign, UC Developments displayed different shots of young people with an intent to highlight that the real estate project complements and connects with that generation. One month after the UC Developments’ Silhouettes of U OOH campaign, the real developer launches a campaign for the golf-themed project in the new administrative capital, Suli Golf Residence. The compound is designed to execute all the insightful needs in an easy-to-use facility. Developing Instrumental level vibes for newlyweds and families where pleasures are infinite. The launching creatives contained two messages; the first creative displayed different scenes within the project, with the color green dominating the OOH space to reflect the potential residential property buyer’s close connection to nature when they buy their next home at Suli Golf Residence. The second creative, on the other hand, advertised the very unique apartments and duplexes that are encircled by signature greenery and sensational artificial lakes. OOH viewers may want to know the installment payment method available for the project, which UC Developments highlights in large font; “10% Downpayment | Up to 10 Years Installments” Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
