As the trusted broker licensed by the Dubai Financial Services Authority (DFSA), XTB rises on UAE’s billboards hosting the ultimate fighting champion Conor McGregor in a new awareness campaign motivating the audience to invest now with XTB. 

The financial service provider is considered to provide the best Forex and CFDs trading experience, servicing over 500,000 customers worldwide in over 21,000 global markets. The online trading platform jumps at the opportunity of utilizing such an influential individual like Conor McGregor to help motivate and inspire Dubai’s audience to challenge the market with XTB, which offers investment opportunities as well as market analysis and education. The billboards are fairly simple yet attractive and intriguing, hosting a clear visual of the professional athlete alongside a replica of the mobile app, highlighting the array of markets provided for investment opportunities. The campaign slogan “Invest with XTB” is noted on the billboards, as well as a short notice that notifies the audience that CFDs are high-risk investments but reassuringly implies that they are regulated by the DFSA. 

XTB’s new awareness campaign popped up in the first week of October as digital screens, hoardings, and uni-poles in more than one location in the UAE, like Dubai and Abu Dhabi. 

The Art & Science of OOH

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