Ever since their latest campaign a while ago, Etisalat by e&, the Emirati-based telecommunication company, has arrived at UAE's OOH introducing the new Wasel prepaid line. Etisalat is spreading the word about the new prepaid plan Emirati Wasel, giving customers the freedom to create their own bundle of minutes, data, and preferred numbers. Through this campaign, Etisalat by e& wants to show the world the plan’s most attractive benefits and features of the prepaid line, such as extra data on all plans, roaming like home in all GCC countries, unlimited calls, and so much more. As for Wasel’s gifts, one can recharge for AED 30 or more to receive up to 50% of the value of your recharge in free minutes, data, Smiles gift cards, entertainment, gaming, and other items. As for the billboard, it’s very straightforward and to the point, using the red color as an eye-grabber, introducing the brand’s name with the slogan “Relax more with Flexi yearly plans,” with the 50% taking the right side of the billboard. The campaign popped up in the first week of October as bridge billboards, digital screens, and hoarding boards.
