Capturing the untapped potential and delivering healthy returns for clients and investors is what drives Arab Developers Holding to reform and expand the real estate industry in Egypt and the MENA region, all while adopting modern approaches with an unwavering commitment to designing excellence. Arab Developers Holding's last appearance in the streets of Greater Cairo using Out-of-Home marketing was last April 2022 with the Marketing Objective of promoting Nyoum Pyramids. A real estate project that offers residents an eye-opening journey through the history and culture thanks to its extreme proximity to Egypt’s national treasures like the Pyramids of Giza, The Sphinx, and the Egyptian museum, which is undoubtedly the most visited tourist destination. The OOH for the April 2022 campaign displays a scene of the residential project by the pool; it also shows the project's name in bold. The installment method is located on the top center of the billboard; if the OOH viewer is interested in the project, potential residential property buyers can call the hotline located in the bottom right of the OOH. Six months after Arab Developers Holding’s last appearance, the real developer appears today with an awareness campaign for the newest launched phase in Nyoum Pyramids, Skylar. In the OOH, Arab Developers Holding advertises the beautiful view potential residential property buyers can indulge during sunset. To satisfy the curiosity of where the property is located, Arab Developers Holding clearly displays the name of the phase. The real estate developers also highlight the installment method to purchase your next home, which is visible as; “5% Downpayment | 9 Years installments”. Lastly, Arab Developers Holding displays the project’s name, “Nyoum Pyramids”, and the real estate developers' hotline. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
