ADIB has mounted the UAE’s billboards, introducing ADIB Yusr. The banking sector has seen many appearances from ADIB, including their previous appearance teaming up with Etihad Guest. Need money before payday? One may easily access up to 50% of their salary on a Murabaha basis before the day of salary payment with ADIB Yusr - Salary Advance Finance. The advertisement’s visuals state just that, “Salary Advance Finance in just a few taps!”. ADIB calls the OOH audience to action by adding, “Apply now on ADIB Mobile App,” along with their number and website. The traditionally-ADIB blue billboards reflect their brand identity and give a formal sense that aligns with banking. An Emirati man can be spotted smiling at his phone on ADIB’s mobile app, with a picture of the app’s interface on the side, claiming, “Amount has been credited to your account”, which is the reason for his delight. The new campaign rose in Dubai in the fourth week of September through uni-poles and bridge billboards.
