RIMOWA, the luxurious luggage brand for high-quality luggage, suitcases, and bags since 1898, has unveiled an outdoor advertising campaign in Dubai. At RIMOWA, they’ve always searched for methods to improve travel, whether it is via the use of traditional materials like wood or aluminum, or cutting-edge plastic. Over the last three centuries, a lot has changed, but their guiding principle has never changed: seasoned travelers require veteran travel solutions. RIMOWA praises German engineering in its newest ad, with the tagline “Born in Germany.” The marketing campaign emphasizes the poetry in the brand's meticulous engineering procedures by Ingenieurskunst,” a word that only exists in German and means The Art of Engineering. It is driven by a sleek, futuristic video on the digital screen with hand-crafted settings that mirror the painstaking craftsmanship of each of their products. The ad includes kinetic works that pay tribute to the artisanship of the classic luggage and their signature aluminum. The installations, which are made of 6000 rivets, 180 sheets of anodized aluminum, and Classic Cabin suitcase shells, are reflected in the ad by balancing the harmony of the raw, chrome, and matte materials used to make the products with the intricate handcrafting that RIMOWA engineers have mastered. Another nugget of information is that RIMOWA was acquired by LOUIS VUITTON in October 2016, becoming the group's first German company. using the digital medium, the new campaign appeared in the fourth week of September on Dubai's OOH sitemap.
