After years of silence, the leading brand in producing juice with fruit chunks in the Middle East, Rani, is making its very first debut introducing the popular Rani float on Cairo’s OOH sitemap.
The perfect on-the-go snack Rani float is a line of fruit-flavored juice drinks that comes in a wide range of different flavors such as orange, peach, mango, pineapple, guava, and grape flavors. The ad space showcases the peach-flavored Rani float alongside a statement that stays “juice that you can eat,” meaning people can either drink it or chunk it; on the side of the billboard, another phrase states that the drink contains real fruit chunks meaning that the fruit is 100% real with no artificial fruit juice content. As for the visuals, Rani made sure to use their usual blue-to-dark to light purple background with peach chunks coming out of the drink and taking almost all of the billboard so that it portrays the fruit chunks that are actually put in the drink.
Curious to know more details about Rani’s campaign? Visit MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
Industry: Food & Beverages
Advertiser: Aujan Industries, Inc.
Region: North Africa
Tags: Awareness Campaign | Rani Float
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