Egyptian developer Tameer has started to evolve their recently-launched OOH campaign for project AZAD in New Cairo. Following the branding campaign that introduced the project last October under the slogan “Built around people”, the upgrade presents the project from the perspective of a sustainable future for the whole family. The ad copy includes varied messages, such as “Nurturing minds”, “Lasting friendships”, and “Magical Moments” that combine adequately with artwork representing abstract family moments. The new ads started to spread on the 1st of November and uses uni-poles, double-decker poles and mega-signs across the Greater Cairo.
