Olympic Electric is one of the largest Home Appliances brands in Egypt; also, it’s one of the most established domestic brands in the home appliances industry. Introducing Via OOH campaign, an upgraded line of products just in time for winter! Introducing the new and improved Olympic Electric water heaters. The new production line features a digital display and adjustable temperature to ensure safe water temperatures. The upgrades also include longer heat time and four safety levels to help prevent burns, overheating, and overpressure. The (Hero Heater) was advertised as the “Friendship Of a Life Time” due to the long-lasting durability of the heater. The ads also featured the heater centering a family photo with different age ranges members, which aimed to illustrate the relationship between Olympic Electric and their customers, being one of the oldest domestic brands in Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
