Prime Developments is a real estate developer that aims to pivot every potential project into a lifelike piece. Since 2007, Prime Developments projects have appeared in the coastal land of Hurghada; the real estate developer started to evolve from this point with inspiring, robust experience. The real estate developer’s prior appearance through OOH in the streets of Greater Cairo was just last month. September 2022’s marketing objective for Prime Developments was raising the OOH viewers' awareness of the brand using a branding campaign. With the business objective to inspire a robust experience in real estate, Prime Developments vividly display the objective in their slogan; “Aspire for better.” In October’s out-of-home campaign, the real estate developer aims to promote their commercial and administrative project in the New Administrative Capital, Mid Tower. Located on an area of 4,646 meters in a strategic location in the heart of Down Town in the NAC, which directly overlooks Central Park and is only three minutes away from the Misr Mosque and five minutes from the Monorail Station. The OOH design encourages potential commercial and administrative potential property buyers to contact either their hotline or reach out using the Prime Developments website. The call to action is located in the bottom right of the billboard. It is the third element that captures the eye of the OOH viewers after an image of the project located in the middle of the billboard, the name of the project located on the top left of the billboard, and the eye catchy installment plan located in the bottom left of the billboard. The installment plan that Prime Developments showcases for Mid Tower is; “5% Downpayment and Up to 10 Years Installments”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
