Avatar takes off on Cairo’s OOH scene, introducing the first Digital snacks in Egypt that take you through another dimension. Having been advertised by Americana Group, the brand encourages the food & beverage audience to try out Avatar’s latest innovative snack, the first in the market. \r\nAvatar snacks come in an array of different and delicious flavors, each having its own mascots, like cheese, jalapeno, sour cream, and burger, which are all showcased in the awareness campaign ad spaces. Avatar grants the audience the opportunity to immerse themselves in the metaverse with the digital personas of their choice. All they have to do is scan the QR code present on the pack, download the game, and challenge themselves to a new and original experience. The ad spaces host the brand slogan in Arabic, which translates to “First Digital Snack in Egypt,” as well as noting a call to action translating to “EAT. SCAN. PLAY,” which entices the audience to take on the challenge and try out the first digital snack. The ad visuals are very colorful and catchy, grabbing the onlookers’ attention and challenging them to try out Avatar for themselves. \r\nWant to know more about Avatar's new campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).