Emaar Misr Developments has shown up in Cairo’s outdoor advertising space, with a new campaign for Belle Vie, their latest real estate project, after a two-year gap from the OOH scene. The French term Belle Vie, which translates to the beautiful life, refers to the exquisite design that went into this New Zayed residence. The 500 acres of development weave together beautiful residences with superb architecture and rich, green landscapes to convey a feeling of elegance, culture, and distinction. From flats and townhomes to freestanding villas, Belle Vie provides finished residences built to Emaar standards. Belle Vie’s ad visuals advertise its location in New Zayed and reinforce its name with the caption “Life is beautiful.” On a scenic lake with beautiful pink cherry blossom trees, a couple oversees this gorgeous, breathtaking view. The homes are on each side of this lake and have stunning nature. Emaar Misr highlights its logo, hotline, and website. The campaign was spread on Cairo's roads using different digital mediums, including Zayed Digital Boards. Reveal more information about Belle Vie’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo & Dubai.
