10.10. was the date of a viral DOOH campaign that struck Dubai Streets with a series of uplifting messages playing on loop that gives you the chills once you come across them. But soon enough, we realized it was Chalhoub Group’s Level Shoes that was the sponsor of this elevating digital Out-of-Home campaign. The campaign was about celebrating the 10th anniversary of the shoe retailer and decided to be all about developing emotional connections between the brand and its audience. with messages like “start somewhere,” “we will never be this young again,” and “this is the sign you’ve been looking for” you will immediately relate to those messages and start doing something great or get over some obstacle you may face. and speaking of emotional messages, it’s famous in advertising that emotional approaches are significant for eliciting audience response. This can typically lead to more social shares and purchases of the advertised products. and that was the exact case in this campaign. The social share of this campaign went quite viral using the hashtag #AllEyesOnLevelShoes, which means the campaign hit its bull’s eye successfully! Patrick Chalhoub, the president of Chalhoub Group, addressed Level Shoes as “a regional core and a global spirit,” and you can see that obviously in the brands the retailer offer. Level shoes offer more than With over 200+ global brands, i.e., Adidas, Amina Muaddi, Axel Arigato, Burberry, Jacquemus, Malone Souliers, and Nike. The campaign used only the digital format in Dubai, which was around the first week of October for the first time.
