Even though Ajman Bank is more recent than other banking behemoths, the Islamic bank is known for its ground-breaking ideas. To understand how established they became, just take a look at their previous campaigns. They always aim to build a better future for both their customers and employees with exciting financial opportunities.

That led to the revolutionary steps in the Banking industry pin-pointed in Dubai. Ajman Bank took a staggering leap creating the first-ever touch Mastercard.The world-first touch card is an accessible payment card that will allow visually impaired customers to easily facilitate payments and distinguish between their cards. This tremendous step will take the banking world to a whole new level!

Pioneering is not a new case for the Emirati bank, that is why due to their efforts in the past few years, they were able to gain the attention of a broad audience; they even gained the attention of the Ministry of Human Resources and GCC Council of Ministers of Labour and Social Affairs granting them the Best Emiratization CEO Award 2018’

The New campaign was spotted in the fourth week of September in Dubai using digital screens and hoardings mediums.

Campaign Credits

Industry: Banking

Brand: Mastercard | Ajman Bank

OOH Size: Digital Screen | Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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