The Ultimate Fighting Championship “UFC” 280 takes Dubai’s events & exhibitions and entertainment outdoor digital advertising scene by storm, showcasing the lineup for the most awaited event of the season. The UFC 280, the upcoming mixed martial arts event produced by the Ultimate Fighting Championship, featured all the event information in their latest awareness campaign

The event awareness campaign mainly featured the primary fight and 2 of the co-main fights. Visuals of the main fighters Oliveira vs. Makhachev, which are fighting for the lightweight championship, as well as Sterling vs. Dillashaw and Yan vs. O'Malley, which are all fighting for the bantamweight championship, are present in the ad, each fighter facing their set opponent, head first, with a willful and determined expression. The fighters are placed in order of importance in the event, starting with the main fight between Charles Oliveira and Islam Makhachev. Other ad spaces also showcase every two set opponents facing each other separately. The ad copy notes the event date, being held on the 22nd of October, and the venue, which is the Etihad Arena. The ad design is highly competitive and exciting, creating a sense of tension and anticipation for the ultimate Abu Dhabi Showdown Week. Lastly, the event ticket outlet and partner are mentioned as a means for the audience to get their hands on tickets. 

The campaign struck Dubai's digital scene in the second week of October.  

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