IGI Developments is a real estate developer with the vision of becoming the leading real estate player in Egypt. The real estate developer has developed multiple concepts, ranging from premium upscale residential compounds, such as Oak Park, to mixed-use compounds in Ashgar City. The real estate developer’s last appearance in the streets of Greater Cairo using out-of-home advertising was on September 2022, with the marketing objective to display their residential projects and promote affordable installments for potential property buyers at the real estate grand event, Cityscape. In this month’s OOH campaign, IGI Developments utilize the OOH spaces to display Park Themed Living in Ashgar Heights’ project’s newest phase, Starla. The exclusive, elegant, and exceptional project is located in the 6th of October City. In the OOH spaces, the newest phase, “Starla,” is written using a big font and located in the middle of the billboard to be the first thing to capture the attention of billboard viewers. The second message text that captures the eye of the OOH viewer is the average price per unit, the installment plan duration, and the average space per residential unit in square meters. The message is visible in; “2M Average Price | 9 Years Installments | 90 to 190 SQM”. Will the next OOH campaign by IGI Developments advertise a new phase or a new project? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
