After promoting their delicious Triple Jalapeño Cheese Melt in their latest OOH campaign, the world’s leading global foodservice mogul, McDonald’s, is back with a fierce promotion; this time, the outdoor campaign has another guest-star. An agreement with MasterCard is made for giving back delicious rewards to customers upon a tap. Coming as no surprise, Mastercard and Mcdonald's cross-promotion assist in providing more reliable and efficient client experiences across channels, working their way to find solutions perfectly tailored for their customers. In this campaign, the hassle of holding cash is dropped while giving offers to customers upon payment using their Mastercard; as the ad says, clients “tap to the good part,” meaning they get access to free items upon purchase and discounted products when they purchase large meals known to be ‘delicious rewards’ as well for a limited time only! The new, limited campaign was spotted in the third week of September as digital screens.
