Living Yards Developments is a new developer in Egypt with a new inspiring vision. They are introducing a unique concept to the real estate market. ‘Practical Luxury’ is The mix of affordability with lavishness and diversity with luxury. The real estate developer’s most recent campaign in the streets of Greater Cairo using OOH was in March 2020. The OOH’s marketing objective for Living Yards Developments was to display one of its projects, The Loft. A 23-acre residential project offering authentic lofts in luxurious buildings with post-modern British architecture in the New Administrative Capital. The March 2020 campaign for The Loft was a promotional campaign with a downpayment and installment plan occupying the entire space of one of the OOH’s billboard spaces. The promotion displayed was; “10% Downpayment and a 10-Year Installment Plan”. With the development of 920 units, a construction completion percentile of 80%, and a delivery deadline of 2022 for The Loft, Living Yards Development launches today’s OOH Branding Campaign. The iconic and distinctive post-modern architecture validates the message that the real estate developer aims to deliver to the OOH viewers and potential property buyers and that is; “Going Against The Norm”. What distinctive residential project will Living Yards Developments develop next? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
