Korean multinational automobile manufacturer Kia is back on UAE’s billboards following their prior appearance introducing the exceptional Kia K8. Al Majid Motors takes to Dubai’s billboards to showcase the new “Inspiration, it’s in all of us” campaign, highlighting their varied SUV Lineup, including dynamic visuals of the Kia Sportage, Sorento, Telluride, and Carens. And as FIFA's official Automotive World Cup partner, showcasing the lineup reflects how Kia’s models match one’s fandom no matter its level. Whether you’re a die-hard fan or a once-every-four-years football fan, Kia caters to all. Kia’s new campaign enables the audience to ride the emotional roller coaster twice, once with the Kia Sportage and the other while catching up on the world cup. The campaign ad spaces host the Kia car models, of various colors, upon a football field filled to the brim with fans. The cars stand proud on the field, ready to take on every challenge. Another ad space hosts the Kia Carens within the player changing rooms, surrounded by players’ uniforms, present through it all, from the beginning to the end of the journey. The visual representation of each car model is extremely alluring, spotlighting each vehicle’s luxurious finish and progressive designs. The campaign struck Dubai's billboards in the third week of September with hoardings and digital screens.
