Emirates Islamic rises on the UAE’s billboards with a new campaign announcing their bonus skyward miles. Their previous OOH appearance was to advertise their Kunooz Saving Accounts, and they also popped up in FIFA World Cup Qatar 2022’s campaign with a chance to win tickets. 

The Emirates Islamic Skywards Credit Card currently offers a promotion to its customers with a bonus of up to 100,000 Skywards Miles. And that's not all; people can take advantage of a variety of other special advantages: fast Track to Emirates Skywards Gold Tier Membership, free golf, access to airport lounges, valet parking, and more. They can earn up to 3.5 Skywards Miles for every USD spent.

The ad visuals are coated in a blue hue, with “100,000” popping out in orange in contrast. They announce “Bonus Skyward Miles up to 100,000” with “Emirates Islamic Skywards Credit Card.” The credit cards are stacked up on the side, drawing attention to their sleekness. 

The new, creative concept of the Emirati Bank’s campaign appeared in Dubai and Abu Dhabi in the third week of September through die-cut bridge billboards. 

The Art & Science of OOH

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