It all started back in 1996 with a passion for construction; since then, Gates Developments has proven great progress in the real estate development sector. Their 25 years of experience have taught them that they must aim to deliver the best quality over the years. Gates Developments’ most recent appearance in the streets of Greater Cairo using OOH was in July 2022. The OOH’s marketing objective was to showcase one of Gates Developments’ projects, Venia. With the real estate developer’s first OOH campaign for Venia, Gates Developments used two creative approaches to connect with the billboard viewers. The first OOH showed a person holding a flower bouquet with a big smile on their face, which interprets the potential buyers’ state of mind once they purchase their next home at Venia. And with the caption, “People First,” the potential buyers feel encouraged to call the real estate developer's hotline. Especially with the affordable installment displayed; “ 10% Down Payment Up To 10 Years Installments”. Since this is a real estate OOH, OOH viewers are curious about what the project looks like. In the second creative approach in the OOH, Gates Developments showcases the apartments placed in front of a big swimming pool to display the activities buyers can do once they purchase their homes. After three months of launching an OOH for Venia, Gates Developments launches a launching soon OOH for their upcoming project, Gates Privé. In the OOH, Gates Developments display different oil paintings of various types of flowers. The words; “New Era”, are located above the launching-soon announcement. With beautiful oil paintings displayed to the OOH viewers, can we conclude that the project will be Renaissance themed? Stay tuned as we update you with Gates Developments' next OOH for Gates Privé. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
