NCB Developments is one of the leading real estate development companies. It was established by Egyptian-Kuwaiti experience, in cooperation between major real estate development companies and significant contracting firms with more than 20 years of experience in the market. The real estate developer's last appearance in the streets of Greater Cairo was in June 2022. The marketing objective of the OOH campaign was to showcase Verity Complex Project. The project is one of the largest downtown projects in the New Administrative Capital and is developed to offer potential buyers administrative and commercial spaces. It’s also worth mentioning that NCB Developments’ last campaign was the real estate developer’s first OOH campaign in Cairo’s streets. In this OOH campaign, NCB Developments showcases its momentum in developing new projects as the real estate developer displays a new project, which is also located downtown in the New Administrative Capital, INNO View Business Complex. The first billboard showcases that the Queen of Stage, Myriam Fares, also superstar Ahmed Saad harnessed the center stage for the launch event of NCB Developments’ Inno View Business Complex happened to be on the 16th of Oct. The second billboard shows the U-Shaped business complex in the middle of the billboard. With the green background that allows billboard viewers to feel close to nature, the second element is written in a big and bold font; “10 Years Installment. 0% Downpayment”. The deal might excite OOH viewers to know the name of the project, which is the third element that captures the eye of the viewer. The name of the project is visible on a white squared background. While the type of spaces and the project's location appear on a lighter green background. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
