After the Egyptian artist Ruby showed up in Freska’s last ad campaign a while ago, Freska brought back a new catchy yet familiar OOH campaign featuring both Ruby and Sayed Ragab to be the eyes of the campaign and boost it even more. Freska is promoting their new wafer Choco Sticks with different fillings encapsulated with funny packaging. The visuals include both the colors yellow and a touch of blue. Being the joyful brand Freska is, of course, they had to maintain their vivid yellow color, ensuring cheerful vibes, and speaking of cheerful joyful vibes, what’s better than Sayed Ragab contributing to bringing more meaningful vibes to the billboard? As for Ruby’s billboard, it shows an integrated TV shot of Ruby holding Freska’s choco sticks. Visit our Media Intelligence platform and OOH-specific analytic system for Egypt and the United Arab Emirates (MOOH) to learn more about Freska's new campaign, including its location, budget, and approach.
