Do we really need to go to the grocery store anymore? The answer is no! With InstaShop grocery store visits becoming out of style, the mobile app makes everything you wish for one tap away. InstaShop is a well-known brand in Cairo and Dubai specializing in delivering everything that your mind may come across. And if we’re talking locally, then the online grocery marketplace took over three major cities, North Coast, Alexandria, Mansour, plus Greater Cairo, to spread their life-made-easy services. The previous campaign was about the brand’s self-confidence, stating they are “the best delivery application.” This is 100% true as per their pleased customers’ feedback, and this campaign is actually about another side of the brand’s self-confidence, as it states on its OOH campaign, “your house grocery, right to your doorstep” as the brand pledges a smooth delivery for everything on your grocery list. The campaign's artwork is drenched with the brand's signature color, hot pink, and for that color choice, the brand is meant to follow the energetic, exciting, fun, and youthful vibes to promote to the audience. Also, the campaign’s message was about promoting free delivery on the first five orders to introduce the application to a broader audience by encouraging them with perks like this. Visit our Media Intelligence platform and OOH-specific analytic system for Egypt and the United Arab EmiratesMOOH) to learn more about InstaShop’s new campaign, including its location, budget, and approach. AD The kickstart was in Dubai back in 2015, and now it’s serving in UAE, Qatar, Bahrain, Lebanon, Greece, Oman, Kuwait, Saudi Arabia, and of course, Egypt. John Tsioris, CEO and founder of InstaShop, and cofounder Ioanna Angelidaki, dreamt of diminishing the idea of long queues, parking, and traffic difficulties by coming up with this simple-yet-magically-effective InstaShop. Delivery Hero, the German Delivery mogul, acquired InstaShop in 2020 at a valuation of USD 360 million. The mobile application’s Out-of-Home campaign was geo-distributed wisely; Instashop’s campaigns always have great planning work. It targeted spots from all over Cairo and Giza to introduce the brand to a wider audience by targeting strategic spots such as the 5th settlement, Nasr City, 6th Oct Bridge, and Sheikh Zayed City. The application can be downloaded through Apple’s App Store and Google Play. Furthermore, it’s available to order from their website: https://instashop.com AD Speaking of which, InstaShop decided to join the digital parade by displaying their latest campaign on Zayed Digital Boards (ZDB). Actually, it’s no surprise for a trendy, youthful brand like InstaShop; it’s very convenient to use the digital medium to promote their services and offers. Also, the subsidiary company OUTSITE OOH Media Agency has announced that they are the official OOH media partner, such a new milestone for OUTSITE.
