Fakhruddin Properties is one of the leading real estate developers in the United Arab Emirates. Their property portfolio ranges from residential apartments and commercial buildings to industrial properties. Fakhruddin Properties further extends property and facilities solutions to many clients in the UAE. Fakhruddin Properties launches its first OOH in the streets of Dubai. The campaign aims to raise awareness for their most recent project, Maimoon Gardens. A two-tower project that offers a variety of property spaces, such as; Residential, Administrative, and Commercial properties. The campaign occupied the streets of Dubai using different OOH formats, such as; Uni-pole, Lampposts, Hoarding, and Digital Screens. In the OOH campaign, Fakhruddin Properties’ Objective for Maimoon Gardens is written in; “Sustainable Luxury RE-defined.” With the word Luxury in green, billboard viewers interpret that luxury can be eco-friendly. An ample billboard space was also used for Branding, as the property developer’s logo and the name is the first thing that captures the eyes of the OOH viewers. The third element that captures the eye of the viewer is the forest-like theme images of Maimoon Gardens. Last but not least, a very exclusive offer is visible on the OOH to those who are interested. This is evident in; “Pay 1% Monthly To Own | Limited Offer”. As this is a long-term commitment, the word Pay has a blue background to assure buyers that Fakruddin Properties will be loyal to them. A great start for Fakhruddin’s Properties' first OOH campaign! Do you think that the property will launch its second this quarter?
