The global foodservice giant Burger King returns to Dubai’s billboards with its new slogan, “The Kings Quality Supported By The Kings Offers.” Their affordable prices and their gourmet quality makes the legendary combo every food lover looks for. Burger King recently launched a rebranding campaign announcing their return in previous articles. The International brand was reportedly willing to spend a whopping 400 million dollars on rebranding and advertisement in the hope of “Reclaiming the torch” of the foodservice industry. To elevate the field and up their game, besides spending a huge budget on rebranding and upgrading their gourmet quality, they are also introducing the King Offers, consisting of the iconic Cheese Burger and a King Chicken Tasty, which is only for 11 AED. The foodservice brand also did not forget its cheeseburger lovers and introduced a Double Cheeseburger meal for an affordable 13 AED only! The new campaign was spotted in Dubai in the fourth week of September on uni-poles, megacoms, and lampposts.
