Cartier glimmers on Dubai’s streets with a new out-of-home campaign, with bright star Lily Collins appearing in the advertisement. She also appeared in their previous OOH campaign for their Clash de Cartier collection. The French luxury company known for its jewels and leather products has now debuted its Panthère de Cartier Chain purses. One of the most iconic Cartier creations is the Panthère de Cartier, a timepiece collection that is a must-have for a woman who aspires to be entrancing, accessible, and feline. The Panthère de Cartier bag series, worn by actress Lily Collins, blends leather with the brand's trademark animal. With its fierce panther head design taking center stage, the clasp makes a strong statement. This campaign highlights Cartier’s ability to dazzle people through their bags and not only their jewelry. All of the attention is drawn to the clasp, thanks to the bag's minimalist approach, and to the zoomed, up-close look that the visuals provide, displayed on a red podium. The red accent color used for Cartier’s name echoes in the aforementioned podium. Sleek, simple, and beautiful as always, Lily Collins models the black purse by playing around with the chain and peeking over at the audience with the purse covering half her face. Across digital screens, the new, limited campaign unrolled in the third week of October across Dubai.
