Smiles App is back at it again with more amazing offerings in UAE’s OOH Arena. Following their prior appearance, the brand, powered by Etisalat UAE, has resurfaced, announcing their newest accessible option of ordering all your needed groceries through the Smiles App. While offering an extensive browse and shop platform for anyone to use at their favorite online shops, the mobile app now offers online grocery shopping services as well. The new awareness campaign announces to Dubai’s audience Smiles’ newest offering while providing them with a 50% discount on their first order. The ad design is exceptionally colorful and vibrant, encouraging the audience to purchase all their daily used produce, dairy products as well as home essentials through the Smiles App. All of the available products are illustrated in the ad, emerging from a mobile device alongside a visual of a shopping cart, reflecting how all the daily essentials one might need to physically go buy can now be easily accessible through one's phone. The ad copy notes “Groceries. Now available on the Smiles App!” alongside the application icon and means to download. The overall color pallet for the campaign follows the brand identity colors, which symbolize stability, promise, and reliability. The new awareness campaign struck Dubai’s billboards in the third week of September on Digital Screens, Lampposts, and Bridge Billboard.
