The first and largest fully integrated furniture, material, and home accessories Expo in the Middle East and Africa region is back! Yes, you guessed it right. Le Marche is back with a new round to offer everything interior-related, from furniture, wallpapers, plants, and even financial services to help with easy payment, such as ValU. The previous article was back in Feb 2022 regards the previous round XL VII. looks like the expo is active, as they offer 2 rounds yearly. And as the same as the previous round, the current one is located in Egypt International Exhibitions Center. The artwork is nothing different than the previous OOH, as AAIPC’s exhibition uses vibrant, solid, various colors such as yellow, purple, blue, and red with a cozy item of furniture placed in the middle to give you a direct message of what’s waiting for you down there! The reason behind choosing those colors in specific is simply because using vibrant colors to catch the Audience’s eyes will encourage them to look further at your advertisement so it can get your message across and reach your target audience. This is exactly the case in this very campaign. Also, the ad copy mentions the dates of the XL VIII round, which is from 20th to 23rd Oct. What’s special about Le Marche is not only that the fair offers unbeatable prices, the exhibition brings 300+ international and local brands together under one roof to provide the target audience with the variety of brands we’re all looking for. last but not least we have to mention that the expo used multiple mediums to represent their latest round and one of those mediums is DOOH on Zayed Digital Boards and others. If you think that’s all about Le Marche’s campaign, think again! We have an in-depth analysis regards Sharp’s campaign budget, locations, and media plans through our platform MOOH the OOH intelligence data provider for Cairo and Dubai.
