Like always, Apple Inc. yet again comes out with a new and advanced version of their iPhone. The new iPhone 14 pro fires up Dubai’s OOH scene with graceful visuals of the iPhone created as a magical new way to interact. 

Following their prior campaign, iPhone is back once again with stunning closeup shots of the new model, showcasing all the different colors that the iPhone dropped in. Whether you prefer a simple silver, a pop of purple or elegant gold, Apple’s got it all available with the new iPhone 14 Pro model. The new campaign slogan “Pro. Beyond.” is noted on the ad spaces, also translated to Arabic, utilizing the new iPhone colors for the font. The sleek new iPhone feature is highly appealing, highlighting the iPhone’s lustrous finish, in addition to enticing the audience to buy the newest and most advanced model in the market, with its dynamic island and always-on display. Besides the polished display of the new mobile device, a subtle mention of both telecommunication advertisers Etisalat UAE and du is present in the ad.   

iPhone’s latest awareness campaign struck Dubai’s hoarding billboards in the third week of September. 

Campaign Credits

Industry: Mobile Devices

Brand: iPhone

Advertiser: Apple Inc.

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Pro. Beyond | du | iphone14 pro

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