After their last scholarship opportunity campaign, the premium home furnisher store PAN Emirates decided to pop once again in the outdoor advertising space with their “Outdoor Sanctuary” furnisher. The brand is all about bringing end-to-end services, whether it’s a house or a business but this campaign is all about its newest collection of the outdoor excursion! 

The campaign is about making people re-imagine their outdoor space with PAN’s outdoor collection, Various outdoor designs, and styles to explore from Afro Chic to Farmhouse. An extensive collection of furnishings and décor to get ideas for people’s outdoor excursions. The campaign also includes a 30-70% sale dazzling customers into buying from them. The collection has what it takes to make one's garden an extension of a lovely home, one can add garden couch sets, outdoor dining tables, swing seats, and more just like shown on the billboards of the campaign.

The billboard was shown as digital screens, lampposts, and mega-com in the second week of October.

The Art & Science of OOH

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