Specialized in developing first-tier residences and resorts, Mountain View boasts over ten real estate projects across Egypt, in some of the country’s most prime locations, including East and West Cairo, the Red Sea Coast, and the North Coast. The Real Estate developer's last appearance in the streets of Greater Cairo was in September with a branding campaign to highlight their goal to offer potential property buyers a good life. In today’s OOH campaign, Mountain View launches a campaign to display the development of Mountain View IV in October City. A project developed to offer potential buyers exclusive and luxurious Town Houses and Villas. In this OOH, Villas are the focal point. The creative elements used on the billboard are straightforward, with snapshots of the different designs for the Villas. The second element that captures the eye of the billboard viewers is the project’s name, Mountain View IV, positioned in the middle of the billboard, written in bold and using a big font. Billboard viewers also notice two messages about the property’s status and when they can receive their keys for their new home, which is evident in; “Introducing Fully-Furnished Villas” and “Move in 2023”. With Mountain View using OOH spaces for Branding and Awareness marketing objectives, how will it utilize OOH advertising for the next campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
