Taking connectivity to the next level is what Du's foundation is built on; the telecommunication company wings its way on Dubai’s billboards for the “Network that gets you” campaign. Their latest campaign appearance was about their latest Du’s plans. Du’s campaign, “The network that gets you,” used a consistent blue-to-purple gradient background that signifies colors of trust and credibility and also may refer to the futuristic vibes the telecom network offers. As for the campaign’s message, it made sure to target different sectors of people; Du wants people to know that they hear and care about people and their different interests; they made sure all is covered throughout this campaign by putting visuals of 3 other people with different amusements on the billboard. It’s about being a network that supports all of them, ensuring that you have the coverage and speed you require to live your life as you choose. The billboard was shown as digital screens, uni-pole, hoarding billboards, and wall wrapping.
