Talented musician Miley Cyrus stars in Gucci’s newest Flora Fantasy campaign, presenting the new Flora Gorgeous Jasmine Eau De Parfum across Dubai’s digital screens. Following their prior campaign, Gucci, being the leading international cosmetics & personal care, showcased the fragrance’s in an expressive leap of imagination, inspired by the deliciousness of the scent itself, which bursts with radiant compositions led by Grandiflorum Jasmine, offering a Jasmine blend with notes of Sandalwood and Benzoin. The Flora Gorgeous Jasmine fragrance awareness campaign manifests moments of pure joy that evolve into a cheery dreamscape, where like in the video ads, real-life shots of the star are featured, through her journey in a candy pink world, inspired by Japanese Anime. The campaign highlights how through the new fragrance, Miley became her true self once again, highlighted in how satiated and satisfied she looked on her bedroom floors, alongside snapshots, inside flower outlines” of her holding her precious fragrance. The perfume bottle stands proud in the ad visuals; in addition, the vividness and vibrancy of the billboards create a realistic image that will most definitely grab the audience’s attention. The new Flora Gorgeous Jasmine campaign struck Dubai’s Digital Screens in the second week of September.
