Etisalat UAE from e& joins in the back-to-school OOH campaign bandwagon in Dubai. Following their previous OOH campaign, Etisalat announces special offers, unveiling the introduction of special packages to support and recognize the educational sector for its commitment to advancing the knowledge economy in the nation and its hard work and devotion during the academic year. The Back to School campaign offers a variety of packages, including 2000 SMS for free for one month for the administrative departments of educational institutions and 100 GB of local data to be utilized for 90 days by personnel of the education sector who are registered under their organization. Additionally, they may benefit from the free Whatsapp Business account for life, valued at AED 2,000. With pops of red hues, Etisalat declares, “Get exciting back-to-school offers for educational institutions.” The new, limited telecommunication brand's campaign struck Dubai in the second week of September across bridge billboards.
