Two major companies have made a very strong appearance in Cairo’s billboard campaign game. Samsung and Orange are strengthening their collaboration to bring a connected experience to their customers. Orange's last outdoor appearance was in a very recent campaign promoting its Hareef gaming subscription plans

The campaign is about exploring the most cutting-edge Samsung products, including smartphones, accessories, and smart TVs, at the greatest prices possible; when customers buy from an Orange store, they enjoy benefits all year long! 

Using Orange’s branded color, which is, of course, the pumpkin color in the background, to retain its identity. Visuals of Samsung’s Galaxy phones give people a glimpse of what they can get when subscribing to Samsung Plus or benefit from the service when visiting Orange’s online shop or their physical store. And the benefits don’t stop there; on the bottom of the billboard; customers get three months of free Spotify premium subscription, trade-in service, 24 months with 0% interest with Valu, 12 months screen warranty, a 10% discount on the next Samsung mobile, and 120GBs or 60,000 units yearly with Orange. 

Discover more information regarding Orange’s campaign on MOOH, a monitoring out-of-home intelligence data in Cairo and Dubai.

The Art & Science of OOH

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