GITEX Global has been the premier technology event for the past 41 years, and now it’s come back for another event and another OOH campaign in Dubai after its previous one last year. It encompasses industries such as smart cities, cybersecurity, the data economy, mobility, healthcare, and telecoms and includes every key technological player, trend, and vertical. GITEX 3.0 offers the most impactful curation with seven multi-tech themes exploring the metaverse, a decentralized internet, and a truly sustainable digital economy. With government programs like the National Program for Coders, the Dubai Metaverse Strategy, and NEXTGEN FDI pushing the UAE to the forefront of the global digital economy, the five-day event's record size and continued growth reflect the goals of the UAE and the region's digital transformation movement. The billboards pop the question “Ready for GITEX 3.0?” and immediately follow it up with “Enter the largest tech show in the world,” as well as announcing the date and location. The most cutting-edge businesses and top minds will come together for the 42nd GITEX Global, which will take place at the Dubai World Trade Centre from October 10 – 14, 2022. “You’re only 15 mins to the largest tech and startup show in the world” propels people forward to check out the arena and attend the event. In the first week of October, the new campaign made its presence on Dubai’s streets, displayed on bridge billboards
