RAKBANK has mounted Dubai’s OOH & DOOH landscape for “Home in One”, after their last appearance a few months ago celebrating their offers. With RAKBANK Home In One, one can reduce the interest on their mortgage. It combines the current account, savings account, and mortgage into one flexible account with a number of advantages. Less interest is paid the more money users deposit into their accounts. The account offers all current account features, including a debit card, checkbook, internet banking, and mobile banking. The available balance is withdrawable at any time, just like any other current account. The visuals include testimonies from bank users with a picture of them smiling into a microphone, quoted “I pay only 1.8% interest on my home loan” and another “I pay only 1% interest on my home loan”, bannered by their signature red color that reflects their brand identity. In order to lower the mortgage balance on which interest is levied, Home in One tie the current account balances to the mortgage facility. This will reduce the monthly mortgage payments. The new campaign hit Dubai’s digital screens and lampposts in the second week of September.
