Ever since its establishment in 1976, as a part of the Khalifa Juma Al Nabooda group, Al Nabooda Automobiles LLC is the authorized dealer in Dubai and Northern Emirates for Audi, Porsche, and Volkswagen. As Al Nabooda Automobiles is an authorized dealer for cars in demand in the UAE, the automobile marque consistently utilized the OOH marketing approach with a total of 13 OOH campaigns since 2020. The vehicle with the highest demand from Audi, Porsche, and Volkswagen is Audi. This is evident as the total number of OOH campaigns launched by Al Nabooda Automobiles to promote Audi since 2020 are; 6 Campaigns. In 2020 and 2021, Al Nabooda Automobiles used the common OOH advertising display with the Hoarding OOH size as the most preferable format. But in 2022, Al Nabooda Automobiles decided to use the 3D DOOH format to showcase the beauty, aesthetics, and awe of the vehicle to the DOOH viewers. Using the 3D DOOH has shown great success as in just one month of launching a DOOH promoting the 2023 Audi e-tron GT, Al Nabooda Automobiles launches another Digital campaign today! In today’s OOH campaign, Al Nabooda Automobiles launched a 3D DOOH promoting the new Audi A8 L. The car wears a more tailored, professional appearance with a unique appeal, Audi is also roomy and comfortable. With a car of tailored and professional appearance, Al Nabooda Automobiles used a creative concept to encourage DOOH users to test out this beautiful master piece. In the DOOH the viewer sees the vehicle smoothly go down the showroom ramp, ready to be taken out for a test drive. With Al Nabooda Automobiles utilizing different OOH formats, which format do you think the Automotive will use next?
