Cairo’s OOH Market for August 2022 Show a 5.8% Increase in OOH Spaces Compared to July 2022

Welcome to our monthly Market Insights report for August 2022, produced to showcase the OOH market; it covers the outdoor advertising activity on the roads of Greater Cairo as a reflection of the Egyptian market industries’ activities.

August 2022 in Greater Cairo witnessed a decline rate of 1% in OOH activities compared to July 2022; this translates to the billboard occupancy rate of 71% in August 2022 compared to a 72% billboard occupancy rate in July 2022. On the other hand, we notice the total number of billboards spaces in Greater Cairo has increased by 5.8% 

This month, a good percentage of growth is noticed in Telecommunications with a growth rate of 2% compared to July. We also noticed a growth rate of 1% in  Education to July. The Healthcare industry on the other hand showed a decline rate of 1% compared to July 2022 and Retail Shopping's decline rate is 2% compared to July.

August 2022 in Greater Cairo also witnessed a decline rate of 3% in OOH activities compared to August 2021; this translates to the billboard occupancy rate of 71% in August 2022 compared to a 74% billboard occupancy rate in August 2021. In contrast, we notice a 10.6% increase in the total number of billboards spaces in Greater Cairo compared to August 2021. 

This month, a good percentage of growth is noticed in Telecommunications industry with a growth rate of 1% compared to August 2021 and Education's growth rate of 2% compared to August 2021.  HealthCare also showed a growth rate of 2% compared to August 2021, while Retail Shopping showed a growth rate of 2% compared to August 2021 as well.

Seasonality campaigns in September, such as;  Back To School Campaigns, might continue from August. Worth mentioning that the Black/White Friday Campaigns that will come next November have a substantial impact on specific industries, specifically E-commerce and Retail Shopping, which means that we expect the percentage to stay or to increase in September, considering all the consequences of the market now. What is your prediction for September 2022?

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains tracks of what's going on with the Billboards in terms of advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed its place on Cairo's OOH landscape of this month through: https://insiteooh.com/article/6834-dose-made-it-to-the-top-and-real-estate-took-the-first-6-places-in-the-top-campaign-monthly-rac