The new iPhone is here, and du is here to deliver. The pioneering telecommunication firm is back on UAE’s billboards, following their prior appearance promoting their newest plans with the season's offer. After a long wait for the new iPhone 14, du enables the audience to get their hands on the long-awaited million-dollar device. 

Du introduces the new iPhone through their new out-of-home advertisement with the slogan “Pro. Beyond” “Unlimited Data on Us” presents the audience with additional free unlimited data for 3 months with Power Plan 200 and above while highlighting the amazing installation plans starting from AED 180/month. The ad spaces for the campaign host a jaw-dropping visual of the iPhone 14 in the sleek black color, in addition to a mention of the unlimited data offered with the purchase. The ad designs utilize du’s usual yet unique font color and the simple white background that makes the elements of the billboard pop. Du entices the audience through the new campaign by handing out free unlimited data plans to whoever purchases the new iPhone, which is honestly an unmissable deal. The ads also host the 5G logo, also noted in du’s colors as an additional message in the campaign; however, sans mentioning any further details on the network capabilities, yet.  

Du’s new campaign surfaced on Dubai’s digital screens in the third week of September. 

Campaign Credits

Industry: Mobile Devices

Brand: iPhone 14 Pro

Advertiser: Du

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | DU Power Plan | 5G

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