OPEL is Back Once Again on Cairo’s OOH Arena Promoting The Mansour Car-Service Booking Application

Opel is still promoting the ongoing “Your Opel is One of a Kind, Treat it Kindly” campaign, encouraging Cairo’s audience to once again book their car service appointments now through the Al Mansour AutomotiveMobile App.

Following the multinational automotive brand’s prior appearance on Cairo’s billboards, Opel showcases the same ad spaces on Cairo’s streets. The ads host the demanded Opel Crossland model in a ruby red shade, which is an intensely emotional color that symbolizes power and strength qualities present on all of Opel’s vehicles. The car model is highlighted under a white spotlight to present all of its glory to the audience, magnifying its elegance and sleekness. The ad copy encourages the audience to take care of their precious Opel cars and to treat them with kindness by booking their service now via the Mansour application for an easier and smoother experience for them as well. The ads also host the App Store and Google store logo, indicating that the Mansour application is available for download on both platforms.

Want to know more about OPEL’s recurring campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).