Etisalat by e& is the largest telecommunication corporation in the GCC. With over four decades of industry experience and being UAE’s leading position in cutting-edge telecoms and digital transformation globally, Etisalat by e& decided to partner with the top smartphone in demand in the UAE, Samsung! The most recent appearance before this campaign was last month; the OOH’s marketing objective was to promote the newest prepaid plan, Emirati Wasel. In today’s OOH campaign, Etisalat by e& showcases an exceptional offer to 5G users. With Emiratis utilizing their smartphones more than their desktops and tablets combined, Etisalat by e& decided to partner with Samsung to promote Samsung’s most recent smartphones, Samsung Galaxy Z Fold 4 and Samsung Galaxy Flip 4. With the Samsung Galaxy Z Fold 4, both Samsung and Etisalat by e& aim to target smartphone users looking for a multifunctional device, as the 6-inch display smartphone can transform into a 15-inch display tablet. On the other hand, Samsung Galaxy Z Flip 4 is built for smartphone users looking for a compact device that can transform into a large-display smartphone. The creative elements of the OOH campaign were straightforward, a call to action in a red background informing viewers of the billboard that they could get either smartphone at a limited cost of 110 AED/month. The second element that captures the eye of the billboard viewers is the display of both smartphones, photographed in a certain way to showcase the smartphones’ flexibility.
