The iconic Telecom Egyptian company WE has reappeared since its very last August OOH campaign with a very loved comedian face Akram Hosny being their brand ambassador in a very strong OOH Campaign continuing to promote exclusive bundles with NITRO.

The “When you get hot, we will get even hotter” offers campaign doesn’t stop, WE insists on not breaking the summer cycle and pampering their customers who are into NITRO packages. WE announce on the billboard using the last campaign’s same wording “When you get hot, we will get even hotter” adding to that, customers have double the value of the bundle of the internet when they renew or join NITRO. To be a part of NITRO customers have to dial *901# like the billboard says. All phrases highlighted on their traditional purple to blue-toned background represent WE’s special identity along with the megastar Akram Hosny being a part of the billboard.

Discover more information regarding WE’s campaign on MOOH, a monitoring out-of-home intelligence data in Cairo and Dubai.

The Art & Science of OOH

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